BURBANK, Calif. -- CenterStaging Corp. (OTCBB:CNSC), a creator of digital entertainment content for multi-channel online distribution worldwide, announced that it has joined forces with the Universal Music Group, the world's leading music company, to provide video content of UMG recording artists via the internet in an innovative strategy to market and promote today's hottest musical talent. Under the agreement, CenterStaging will produce high-definition original content of UMG artists at its Burbank, CA, studios and digitally stream the performances on its online portal, rehearsals.com. Universal Music Group is home to multi-platinum acts such as Eminem, U2, Beck, Mary J. Blige, Prince, B.B. King and many more.
rehearsals.com showcases artists in various aspects of both their creative process and their working environment from streaming "behind the scenes" rehearsals as they prepare for tours, television appearances & recording sessions to live performances. This alliance represents the next step in capitalizing on the enormous success of digital marketing & promotion of both artists and their releases -- delivering unique & original content directly to their fan base.
"Working with the fantastic artists under the umbrella of the Universal Music Group is an opportunity we so warmly welcome," states Tommy Nast, Executive Vice President, Business Development, CenterStaging. "We're thrilled that their executive team recognize and embrace the quality of work we provide aurally, visually and creatively. We will prove this relationship to be lucrative in every sense of the word!"
"As the world's premiere music company, we feel that it is essential to do our part to help move the marketplace to the next level," stated Larry Kenswil, President of Universal Music Group's eLabs, the company's new media and technologies division. "By partnering with rehearsals.com, UMG will deliver a unique musical experience for fans everywhere."
rehearsals.com is currently showcasing the worldwide debut of The New Cars performing their first single, "Not Tonight," a private band rehearsal with R&B legends Earth, Wind and Fire, and indie axeman & "e-merging" artist Taylor Hollingsworth. rehearsals.com also features interviews and private clinics with legendary sidemen and studio greats who have logged time with Paul McCartney, Eric Clapton, Stevie Wonder, Dr. Dre and Fiona Apple.
About Universal Music Group
Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations. Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile. Universal Music Group is a unit of Vivendi Universal, a global media and communications company.
About rehearsals.com
rehearsals.com was created specifically to capture talent during the rehearsal process. Housed in a state-of-the-art broadcast center & premier rehearsal space at CenterStaging in Burbank, CA, rehearsals.com streams exclusive programming in high-definition webcasts. rehearsals.com brings the phrase "music in the making" to life.
About CenterStaging Corp.
CenterStaging Corp. (OTCBB:CNSC) is a public company based in Burbank, CA with an office in Bensalem, PA and is the parent company of CenterStaging Musical Productions, Inc. and its division rehearsals.com. The Company provides rehearsal and production services for all facets of the entertainment industry. The 150,000 square foot facility features 11 rehearsal studios, one sound stage, a high-definition broadcast center, thousands of musical instruments and backline equipment in Burbank, CA. The facility houses rehearsals.com which is envisioned as a gateway into the professional artist's workshop, and provides high-definition streaming video as well as digital audio programming, exclusive performances, candid artist interviews and intimate lessons from the masters. The teaming of CenterStaging and rehearsals.com mounts a powerful vertically integrated entertainment model that not only develops and produces content, but will deliver compelling programming to an online audience.
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