Tripp Lite's New Reseller Partner Program to Develop Sales and Business Relations

CHICAGO, July 27 /PRNewswire/ -- Tripp Lite, a world leader in power protection manufacturing, announces the institution of a Reseller Partner Program to provide better service, discounts and support to resellers.

The recently established Reseller Partner Program promotes close interaction between Tripp Lite and its resellers to increase sales and saturation of Tripp Lite products into new markets. Tripp Lite will provide resellers with sales training, aggressive promotional support and more to help them reach these goals.

"We are in a position to provide the support resellers need to grow their businesses and sales of Tripp Lite products in Canadian markets," said John Eboli, Vice President of Sales for Tripp Lite Canada. "By working closely together, we can enhance brand awareness and increase overall visibility for both the reseller and Tripp Lite."

Tripp Lite is cultivating the new Reseller Partner Program by developing a base of Canadian resellers and working with them to determine ways to grow their businesses and sales of Tripp Lite. In addition, Tripp Lite has designed additional programs to support the Reseller Partner Program, including more intensive product promotions, reseller training, support and help in closing sales. The Reseller Partner Program also provides incentives to resellers for increasing their Tripp Lite business.

To take advantage of the program, resellers should contact Tripp Lite Canada at 416-661-6090 or Tripp Lite's World Headquarters at 773-869-1234.

Tripp Lite has built a reputation as a world leader in power protection solutions by providing enhanced service and innovative products for more than 75 years. Tripp Lite is headquartered in Chicago, IL and maintains a global presence with fully staffed offices worldwide.

Tripp Lite manufactures more than 300 different power products, including SmartPro(R), DataCenter(TM), Unison(R), Internet Office(TM), OmniSmart(TM), BC Personal(R) and BC Pro(R) UPS lines; PowerAlert(R) Advanced Network Monitoring Software; Isobar(R) Premium Surge Suppressors; Super Series Surge Suppressors; Network Dataline Protectors; and Line Conditioners.

Additional information about Tripp Lite and its products can be found on the PowerZone(TM), Tripp Lite's web site, at www.tripplite.com or by contacting Tripp Lite Canada at 1122 Finch Avenue West; Building D, Unit 4; Downsview, ON M3J 3J5; Tel: 416-661-6090.

      Tripp Lite is an affirmative action/equal opportunity employer.  SOURCE  Tripp Lite     -0-                             07/27/98   

/CONTACT: Kris Collins, Media Relations of Tripp Lite, 773-869-1203, fax, 773-869-1230, or e-mail: kcollins%tripplite@mcimail.com/

      /Web site:  http://www.tripplite.com/  CO:  Tripp Lite ST:  Illinois, Ontario IN:  CPR SU:  PDT      KG-AJ -- CGM025 -- 6636 07/27/98 15:45 EDT http://www.prnewswire.com